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Greenberg, DavidFilter By Subjects
Communication in politics United States History Critics United States Biography Political consultants United States Biography Presidents United States Biography Presidents United States History Presidents United States Public opinion History Public opinion Political aspects United States History Public relations and politics United States History Spin doctors United States Biography United States Politics and governmentFilter By Authors
Greenberg, DavidGreenberg, David
Summary: "The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric,' Gilded Age politicians called it 'publicity,' and some today might call it 'lying,' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian...
Format: text
Publisher / Publication Date: W.W. Norton & Company 2016
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